When you’re transparent and authentic, you build trust with your Gen Z audience, which is essential to building brand loyalty.ĭon’t believe us? Read about the latest de-influencing trend on TikTok in our blog, which highlights how users are becoming increasingly cynical about influencer marketing and the products that influencers promote on social media. Use your social media channels to give them a behind-the-scenes look at your brand, show them the faces behind the products, and let them in on your brand values. They can sniff out fakers from a mile away, and they won’t hesitate to call you out on it. Gen Z is all about that authenticity and transparency. The last thing we want to do is make your head spin with overwhelming information, so we’ve put together a checklist of some ideas and tactics to incorporate into your Gen Z marketing strategy. Get comfortable, and let’s dive right in, shall we? Checklist For Gen Z Marketing Today’s your lucky day because as a member of Gen Z myself, I’ve got the inside scoop on what will boost your chances of appealing to Gen Z-ers. You’re going to have to try a little bit harder and think more creatively to convince them that your product or service is worth it. Gen Z-ers grew up with technology and the world of digital, so they’re arguably the most clued-in when it comes to online persuasion techniques. For those of you who think all that’s required is chucking in a few slang words here and there, you’re sorely mistaken. Or maybe you’ve tried, but just can’t seem to make them tick. So, you’re looking for ways to target Gen Z-ers, but don’t know how? How To Pass The Vibe Check: 7 Tips For Marketing to Gen Zs
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